Impetus Media | Our Team
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Our Team

Who We Are

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Alok Mathur

Managing Partner

In his long career of more than twenty seven years, Alok has worked across Print, Television, Radio, BTL and Outdoor mediums. Having started his career with The Times Of India Group and left as Chief Manager, Response. While at TOI he was heading key verticals of Automobile, Telecom, Real Estate & Education. Thereafter he joined The Outlook Group as General Manager and was responsible for Advertising sales for the group from North India. After spending five years at Outlook he went on to join Amar Ujala as Vice President – National Media Solutions. During his career he has witnessed media & advertising communications going through exponential changes, that’s when he decided to get on to the Digital Marketing bandwagon. He strongly believes that the Digital platform provides a unique opportunity for marketers and brands to reach out to uniquely targeted audiences in a cost effective manner and in a measurable way.

Karan Gupta

Process Manager

Karan started his career with Adobe after completing his graduation in the field of Information Technology. At Adobe he has held many positions such as Tech. Support Agent, Subject Matter Expert and Assistant Manager Training for their Digital Imaging products (Photoshop, Illustrator, Lightroom, etc). He moved to Australia to pursue an MBA from James Cook University in the field of Marketing to enhance his horizon. While completing his course, he also worked for one of the leading convenience stores in the world - 7 Eleven, which helped in gaining good knowledge of the international market and consumer behaviour. After graduating from his University with flying colors, he decided to get back home and utilize his experiences in the Indian market. In 2013, he joined Impetus Media where his good understanding in the fields of IT & Marketing and the exposure to the international market gives the company a competitive edge over others in the industry.

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Deepa Gupta

Head Content

A print media person with 15 years into journalism, Deepa spent 14 with The Times of India. She has also been a freelance writer for HT City, The Financial Times, The India Today Group, The Hindu, Governance Now and India Legal. A feature writer chiefly with strong editorial skills that include writing as well as editing, she is armed with a doctorate in American Literature. With interest in a wide range of subjects from health to lifestyle, to literature and author interviews, to films and celebs, to travel, wellness, spirituality, food, culture, entertainment and the arts, she had been writing for the main Times of India, Delhi Times, Crest, The Sunday Times, ET Travel, Education Times, and the rest alongside handling the various supplements of TOI for Western UP. She has also been a contributor to an international online journal 'The Munich Eye'. Her creative side got her into writing scripts for documentaries for Doordarshan as well. She is now set to lend her creativity to the digital ad world with Impetus Media.

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